Dark grid background with a distorted sphere and four small colorful icons positioned around the sphere.Blue circular shape with a glowing gradient and concentric rings on a black background.

Independent Community Guidelines

The world’s #1 online community for mastering mobile gaming advertising.

Join a private community (not owned or operated by AppLovin) of the world’s fastest growing brands and learn how to scale with gaming ads from the best of the best.

Join Our Slack

Master running ads in the world’s most popular games

Jigsaw puzzle with a close-up image of a gray cat with blue eyes against a blue background.
Grid of cartoon fruit icons including avocado, carrot, grapes, watermelon, and banana.
Stylized green six-petal flower or leaf icon on a white rounded square background.
Colorful Paper.io style game scene with a pink path and a square player area containing small colored blocks.
Yellow and pink screws with cross-shaped slots on a blue radial background.
Pink lotus flower on blue water with three white petals labeled 3 and 5.
Stacked green and purple hexagonal blocks with a glossy, colorful 3D design on a wooden surface.
Colorful Tetris blocks arranged above the white TETRIS logo on a dark background.
Close-up of a animated character's face with large blue eyes, scissors cutting hair near a red comb.
Cartoon burger with sesame bun and lettuce above a colorful house with 2025 sign in front under a blue sky.
Cartoon figure in a red cap holding a pair of blue and white sneakers with stacks of money in the background.
Smiling woman in a red hat and white scarf holding a magnifying glass near her eye.
Three yellow cars on a road, each with a bold white arrow pointing forward on their roofs.
Blue Scrabble tiles spelling the word 'WORD' against a scenic mountain and lake background.
Illustration of Hogwarts castle with a sunset sky and 'Harry Potter' title above colorful magical stones.
Black spider emblem with white eyes on a red background resembling a spider silhouette.
Yellow futuristic sports car on a city street with skyscrapers in the background.
Character from Subway Surfers game holding a spray paint can and wearing a red hoodie and cap.
Close-up of a red UNO! card deck box with colorful UNO cards partially visible.
Partial Sudoku grid with numbers 1, 2, 3, 4, 6, 7, 8, and 9 in black and blue.
Close-up of a colorful stained glass flower design with numbered segments 1, 2, and 3.
Jigsaw puzzle with a close-up image of a gray cat with blue eyes against a blue background.
Grid of cartoon fruit icons including avocado, carrot, grapes, watermelon, and banana.
Stylized green six-petal flower or leaf icon on a white rounded square background.
Colorful Paper.io style game scene with a pink path and a square player area containing small colored blocks.
Yellow and pink screws with cross-shaped slots on a blue radial background.
Pink lotus flower on blue water with three white petals labeled 3 and 5.
Stacked green and purple hexagonal blocks with a glossy, colorful 3D design on a wooden surface.
Colorful Tetris blocks arranged above the white TETRIS logo on a dark background.
Close-up of a animated character's face with large blue eyes, scissors cutting hair near a red comb.
Cartoon burger with sesame bun and lettuce above a colorful house with 2025 sign in front under a blue sky.
Cartoon figure in a red cap holding a pair of blue and white sneakers with stacks of money in the background.
Smiling woman in a red hat and white scarf holding a magnifying glass near her eye.
Three yellow cars on a road, each with a bold white arrow pointing forward on their roofs.
Blue Scrabble tiles spelling the word 'WORD' against a scenic mountain and lake background.
Illustration of Hogwarts castle with a sunset sky and 'Harry Potter' title above colorful magical stones.
Black spider emblem with white eyes on a red background resembling a spider silhouette.
Yellow futuristic sports car on a city street with skyscrapers in the background.
Character from Subway Surfers game holding a spray paint can and wearing a red hoodie and cap.
Close-up of a red UNO! card deck box with colorful UNO cards partially visible.
Partial Sudoku grid with numbers 1, 2, 3, 4, 6, 7, 8, and 9 in black and blue.
Close-up of a colorful stained glass flower design with numbered segments 1, 2, and 3.
Glowing blue spotlight shining downward against a dark background.

Videos

Search
All
How-To Guides
Media Buying
News
General
AXON Insiders logo with blurred background of a person gesturing indoors.
Creative
Mastering Creative on Axon with Professor Charley

00:00

/

00:00

Three men sitting on a blue couch in an office with computers and arcade machines behind them, engaged in conversation.
Creative
Axon by AppLovin Full Platform Walkthrough (with Nik Sharma & Ben Schreiber)

00:00

/

00:00

Left-pointing arrow icon inside a dark circular button.
Right-facing arrow inside a dark circular button.

Articles

Search
How Game Developers Use Axon by Applovin to Scale User Acquisition

Discover how mobile game studios use Axon by Applovin to scale user acquisition and improve ROASβ€”without relying on IDFA.

7 Effective Mobile Marketing Strategies for 2026

Discover 7 mobile marketing strategies for 2026, including mobile web, SKAN-era ads, SEO, messaging, video, and privacy-safe optimization.

What Is Axon by AppLovin? AI Ad Platform for ROAS Optimization

Learn how Axon by AppLovin helps ecommerce and DTC brands scale with predictive bidding and pixel-based optimization.

Choosing the Right AI Ad Platform for Web Growth | Axon by AppLovin vs InMobi

We’ll pit two mobile ad platforms, Axon AI by AppLovin and inMobi, head-to-head to see which comes out on top for efficiency, ROAS, and scale.

Mobile App Advertising: What Works in 2025

A fresh, grounded guide to mobile app advertising in 2025β€”covering strategies, platforms, formats, and trends that actually drive growth. Learn how to launch smarter campaigns, optimize creative, and scale with intention.

Mobile Ad Optimization: How Axon by AppLovin Maximizes ROI Across Devices

Learn how Axon by AppLovin helps brands optimize mobile ad performance with predictive bidding, automated targeting, and creative rotation.

How to Optimize Axon Campaigns for Predictive Monetization and ROAS Growth

Learn how AppLovin Axon AI improves ROAS with predictive monetization, SKAN attribution, and real-time optimization.

How to Use Axon by AppLovin to Optimize Web Campaigns | ROAS, Creative Rotation, and Pixel Signals

Learn how ecommerce and DTC brands use Axon to improve ROAS, automate creative rotation, and optimize campaigns using pixel-based signals.

How AppLovin’s Axon Uses Machine Learning to Predict Mobile Ad Performance

Explore how Axon uses machine learning to power predictive bidding, creative rotation, and privacy-safe optimization for web and mobile advertisers.

Axon AppLovin for E-Commerce: Smarter Ads, Better ROAS

Discover how e-commerce brands use Axon AppLovin to boost ROAS with smarter targeting, creative testing, and real-time optimization.

AppLovin Axon Performance: KPIs & Optimization Guide

Track the right KPIs and boost AppLovin Axon performance with expert tips on ROAS, bidding, creatives, and campaign optimization.

Axon by AppLovin Data Sources Explained | SKAN Attribution, Predictive Modeling & Analytics Integration

Discover how Axon by AppLovin uses SKAN, contextual signals, and pixel-based data to optimize ad campaigns.

Axon by Applovin vs Meta Ads: Which AI Ad Platform Delivers Better ROAS?

Compare Axon by Applovin vs Meta Ads on ROAS, targeting, and automation. Discover which AI ad platform drives better results.

Axon by Applovin Best Practices: Smarter Campaigns, Better ROAS

Discover proven strategies for running smarter campaigns on AppLovin’s Axon AIβ€”covering setup, creative, bidding, ROAS, and scaling tips.

Axon by AppLovin vs ironSource: Which Ad Platform Drives Better ROAS for Web Advertisers

Compare Axon and ironSource on ROAS, creative automation, and signal resilience. Learn which platform helps ecommerce brands scale smarter.

Glowing turquoise circular gradient with soft edges on a black background.
White rectangular card with black text reading '1' and a gray number symbol above it on a white background.
Inspiration

"Alone we can do so little; together we can do so much."

Apply to join the Axon insiders Slack community

Join Our Slack
Blue glowing elliptical light gradient on a dark background.

Coming Soon

Illustration of a smartphone with a mechanical gear and transparent tubes extracting ad cards for shoes, a shirt, and a handbag, with the partial text 'AXON for smarter ADS' on a green background.
Illustration of a smartphone with a mechanical gear and transparent tubes extracting ad cards for shoes, a shirt, and a handbag, with the partial text 'AXON for smarter ADS' on a green background.
Illustration of a smartphone with a mechanical gear and transparent tubes extracting ad cards for shoes, a shirt, and a handbag, with the partial text 'AXON for smarter ADS' on a green background.
White rectangular card with black text reading '1' and a gray number symbol above it on a white background.

Apply for Your Axon Invite Code!

Axon access is invite-only, but we’ve partnered with them to issue Invite Codes to qualified brands…

Apply for Invite Code
Abstract black plus-shaped figure outlined with a glowing pink neon border on a transparent background.
Blue-outlined T-shaped connector or bracket on a black background.
Black L-shaped geometric figure with a bright yellow stepped outline on a white background.
Blue neon glowing outline in a double-stepped rectangular shape on black background.
Green neon plus sign with a glowing effect on a black background.
Want to keep scrolling to see our crowd-sourced guides for winning on Axon?

We’ll just need your email first!

Keep Scrolling
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
*By submitting your email, you agree to our Terms of Use and Privacy Policy